RIM Seems No Slow Down As Analyst Questions 10M iPhone Target

Posted: March 7, 2008 in iPhone
Tags: , ,

Apple’s goal of selling 10 million iPhones in 2008 is being tossed under the microscope just as Blackberry maker Research in Motion (RIM) announced that its smart phone business has remained uncharacteristically strong through the start of the new year.

Speaking to clients in a research report on Friday, Bernstein Research analyst Toni Sacconaghi called Apple’s self-imposed 10 million iPhone sales target “optimistic,” especially if the company insists on maintaining carrier revenue share agreements without a significant price cut or new model introductions.

The analyst noted that iPhone sales averaged 180,000 units a week in the fourth calendar quarter of 2007, which stands as Apple’s busiest period of the year. As such, he estimates to company will sell just 7.9 million units during the course of the year, given no change to its strategy.

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